What Are The Flashpoints Of LED Displays In The Future?

- Apr 07, 2021-

The 2021 market competition that has already started, in addition to the weak demand growth in the first quarter, rising raw materials, and the continued tense international trade environment, for the mature Chinese LED display industry, it focuses on user needs, market competition, and There are still more room and opportunities for channel changes and product upgrades.


The 2021 market competition that has already started, in addition to the weak demand growth in the first quarter, rising raw materials, and the continued tense international trade environment, for the mature Chinese LED display industry, it focuses on user needs, market competition, and There are still more room and opportunities for channel changes and product upgrades.


   First of all, the diversification of consumer demand is spiraling upward. No matter when, users are the only reliance and sustenance for many manufacturers to seek growth. In recent years, the consumer demand of the LED display terminal market has been showing a diversified trend. Specifically, the product is not just a simple price level, but a spiral rise under the hierarchical circle of interest, personalized demand, and application scenarios.


   Currently, as the customer base is getting younger and younger, most users like to try new brands and get in touch with differentiated products with selling points. More and more end customers are willing to pay for good products, new technologies, and more differentiated experience services. Next, it is necessary for LED display manufacturers to "add bricks and tiles" to this rising consumer demand.


  Secondly, the channel has moved from battle competition to full competition and cooperation. For the LED display industry, online platforms have always been in an embarrassing position of a “false proposition”. However, with the emergence of new e-commerce forms such as live broadcasts in the industry during the epidemic last year, today’s LED display retail channels, although Fragmentation is serious, but it has also stepped out of a new track, that is, the integration of online and offline two lines has gradually realized the empowerment of traditional physical stores, that is, using online platforms as offline stores to attract traffic and lock customers.


   As the LED display retail channel continues from the fierce battle in the past, to the integration and mutuality of today, this will undoubtedly inject new impetus and variables into the development of the entire industry. At the same time, no matter which channel model, it is returning to a new starting point, that is, how to use more experience, better services, and richer means to compete for upgraded consumer demand and seek to grow from scale to high Profit-driven fission.


  Furthermore, value restoration is led by market competition oligarchs. The brand pattern of China's LED display industry has now clearly released a new situation dominated by oligopoly. Nowadays, more and more LED screen companies and distributors realize that the future industry competition will be mainly in the hands of a few companies. Once a large company takes control of the market, the biggest change it will bring to the industry, especially the market and merchants, is to abandon the low-price battle and turn to value restoration.


There is no doubt that the competition resources of China’s LED display industry are accelerating to concentrate on leading screen companies. Eventually, leading screen companies begin to completely dominate the industrial structure. This means that market competition will bid farewell to the low-price battle and return to product, technology, and Service is on the new origin of the main track. But under the oligopoly structure of the industry, it does not mean monopoly on the market, because the competition between giants is still fierce. At the same time, a large number of new brands dominated by retail channels and screen companies in the subdivisions will also act as "catfish" to stir up the originally calm market pattern.


   Finally, rising costs accelerate the structural upgrade of products. A new round of cost increase channels has been fully opened in the LED display industry, and there is no sign of adjustment in the short term. This is obviously a huge challenge for the entire industry. However, for some screen companies, it is a once-in-a-lifetime opportunity-when the cost of all raw materials increases and the price of the entire product line rises, it can take the opportunity to promote the market share of mid-to-high-end products.


In the past few years, a wave of high-end, high-quality, intelligent, and solution-oriented waves has been detonated in the first-line market, and it has continuously promoted the upgrade of LED display consumption, especially with the development of Micro LED, a new generation of display technology. Gradually landing, it will no longer push up the average sales price of high-end screen companies, drive more mid-to-high-end products, and help companies adjust their structure and increase profits. Of course, this also requires manufacturers to come up with more good products, new technologies, and a diversified scene system to continue to promote a round of rising demand.


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